POWER HORSE® is a premium energy drink enjoyed by millions of fans across the globe everyday. It is essentially a lifestyle in a can that fuels ambitions. #UnstoppableYou is not just a brand slogan, but a genuine belief, which embodies exactly the reason for the brand’s existence.
At its core POWER HORSE® is not about being the absolute best in the world, unlike others, it’s about becoming the best of oneself and keep improving. POWER HORSE® is all about one’s inner confidence, not about visible glory. It stems from the universal insight that not everyone can be the world champion, but everyone can endeavor to become a champion in their own world.
POWER HORSE® sits within a sweet spot of people wanting to be at their best (both physically and emotionally), while facing everyday challenges. The brand genuinely supports them at every step of their journey and recognizes the consumer as the hero. POWER HORSE® is pragmatic, irreverent, and closer to realism, not focusing on extreme sports like others, but on elements and platforms relevant to ordinary people… for instance, lifestyle, music, and football.