News
Release Date: 02.02.2005
Successful California Launch
Headquartered in Sacramento, Nor-Cal beverage is the primary distributor in the region of North California. With its complementary portfolio of world calss brands (Dr. Pepper, Budweiser,...), professional sales force and far-reaching presence in important California metro areas like Sacramento, Nor-Cal is the perfect fit for POWER HORSE Energy Drink.
"The POWER HORSE/Spitz management understands how competitive this category has become in the United States and products won´t sell unless they have a strong, unique brand concept and sufficient resources are invested to ensure consumer awareness and loyalty," said Grant Deary, Vice President of Sales and Marketing of Nor-Cal Beverage Company. "POWER HORSE/Spitz has backed this launch with a great product, a lot of effort and the critically needed resources; we´re very happy with the results."