The brand logo, the iconic black stallion, is a symbol of strength, power and virility. This is exactly the personality the brand wanted to convey to its consumers. And because horses are universal symbols of power and prestige, the brand would have a global appeal.

The image of a stallion in motion dovetailed perfectly with the energy category that cues power, relentlessness and success.

The two dynamic red triangles represent both the physical and mental energy, which enables you to achieve your ambitions and to be on top of your world.